Got Anime? Why MilkPEP Turned to Crunchyroll to Sell Dairy to Gen Z


For years, the U.S. dairy industrys signature slogan was Milk: It Does a Body Good. Now, Big Milk is tapping into Gen Zs anime obsession to promote the drinks benefits, while winking at what it cant … [+3160 chars] Show more...

Campaign marks a bold pivot for the industry aimed at a younger, more diverse audience.

author

Rebecca Stewart

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